A Turma do Seu Lobato
Upporting Culture and Education from Early Childhood Means Planting Opportunities Where They Are Most Needed
It is a commitment to building a fairer, more inclusive, and more equitable future.
Project “Reading that Transforms”: Book Donations with a Social Purpose
We know that placing a book in a child’s hands is opening a door to knowledge, affection, and a sense of belonging. Social justice is also built by promoting access to education and culture from the earliest years of life. In 2024, we put this commitment into practice by sponsoring the donation of 1,000 books from Turma do Seu Lobato, a cultural project that combines playfulness, inclusion, and citizenship.
The donations reached three important social initiatives in Rio de Janeiro:
- Complexo do Alemão, during the “Invasion of Books” event promoted by Voz das Comunidades;
- Biblioteca Mundo da Lua, in the Cabritos community, Humaitá;
- Instituto Pró Criança Cardíaca, a non-profit medical organization founded by pediatric cardiologist Dr. Rosa Celia Pimentel Barbosa, which provides care for underprivileged children with heart conditions.
Culture, inclusion, and education from early childhood.
Educational Episode “The Defenders of Nature”: Environmental Education and Citizenship for Children.
Further expanding our social impact initiatives, we sponsored the special episode “The Defenders of Nature” from Turma do Seu Lobato — an educational skit that teaches children, in a sensitive and interactive way, fundamental topics such as social justice, empathy, diversity, and environmental preservation.
Throughout the episode, children are encouraged to identify situations of environmental degradation and reflect on their own actions. The message is clear: to inspire respect for others and for the planet as an exercise in citizenship from an early age.
Fostering environmental awareness and inclusion from childhood is also a tangible way to promote social justice.
See the result:
The Musical: Sponsorship of a Show Focused on Inclusion, Neurodiversity, and Representation.
In 2025, we also sponsored the musical “A Turma do Seu Lobato – O Musical”, a project that brings to the stage themes such as inclusion, neurodiversity, and respect for differences in a light, artistic, and deeply moving way.
The production features a diverse cast and, for the first time, an autistic character is portrayed by an autistic actor — a milestone for children’s representation on Brazilian stages. Seeing this project come to life reaffirms the importance of supporting culture as a tool for social transformation.
It is part of our purpose to contribute to a more inclusive and diverse country, starting with those who matter most: our children.